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In today’s competitive retail and cash & carry landscape, every square metre of shelf space matters. The ability to optimise product displays with smart, sustainable solutions can make the difference between items that attract attention and those that are overlooked. This is where deSter x nupik makes a real impact, offering a range of ready-to-use display systems designed to maximise visibility, functionality, and environmental responsibility.
Whether you’re targeting end consumers, hospitality buyers or foodservice professionals, clever display choices are essential to increasing turnover e strengthening brand identity.
Why Optimising Retail Display Matters
In retail and wholesale environments, products are often competing in crowded, high-traffic spaces. A well-designed packaging:
- Increases product visibility
- Encourages impulse purchases
- Enhances product storytelling
- Creates a more organised, attractive space
For brands, it’s a chance to stand out. For buyers and store managers, it’s about balancing stock efficiency with shopper engagement.
deSter x nupik’s Approach: Designed for Real-World Impact
At deSter x nupik, we don’t just manufacture packaging, we craft end-to-end product experiences.
- Maximise vertical and horizontal visibility
- Fit seamlessly into standard retail formats
- Communicate clear, consistent product messaging
From compostable paper spoons to reusable plastic cups and transparent wine glasses, every category benefits from a packaging setup tailored to both product and environment.
Sustainable Materials, Responsible Design
We are committed to sustainability across every touchpoint — including retail presentation. That’s why our packaging are:
- Built with sustainable materials
- Designed for flat-pack delivery, reducing shipping volume and CO₂ impact
- Compatible with multi-product ranges, which means less overall packaging
This approach is fully aligned with European eco-design regulations and helps our partners meet their own sustainability goals.
Displaying Smart Products, Smartly
- Reusable Cups (e.g. 330 ml cup, half pint cups).
As reusable drinkware becomes increasingly common across the EU, we ensure that items like our 330 ml cups — as well as our popular half pint cups — are easily visible and clearly labelled in packaging, helping customers choose the right capacity at a glance. - Wooden Forks & Paper Spoons
These sustainable cutlery items require packaging that reflect their eco credentials. Our designs:
– Emphasise the material origin and compostability
– Maintain clean lines that mirror the minimalist aesthetic of eco-ranges
– Invite bulk purchasing with accessible layouts - Massive Coffee Cups & Liquor Cups
Large-format and specialised cups are often sold in high volumes for catering or events. Our packaging solutions prioritise:
– Fast restocking access
– Space-efficient stacking
– Clear segmentation by size or use (e.g. liquor, coffee, tasting)
A Collaborative Approach
We work closely with retail buyers, visual merchandisers and operations teams to deliver solutions that enhance product performance while streamlining in-store processes.
Need a seasonal packaging for eco cutlery? Planning a new layout for takeaway cups? Looking to introduce plastic coffee cups reusable in your shop format? Our team is ready to co-create the right setup.
Make Retail Space Work Smarter
Optimising space in retail and cash & carry isn’t just about fitting more in , it’s about making the right products stand out. With deSter x nupik’s sustainable, versatile packaging solutions, you can increase sales, reduce waste and support a stronger retail identity.